Working in this industry, we’re sure it won’t have escaped your notice that Google for Jobs was finally launched in the UK in July 2018. It has been hailed as a revolution in the way that people search for jobs – but are you making the most of it?
This quick guide to Google for Jobs will give you an overview of the platform and tell you how you can benefit from its massive audience.
What is Google for Jobs?
The future of recruitment? The end of Indeed? According to Google, Google for Jobs “uses machine learning to understand how job titles and skills relate to one another and what job content, location, and seniority are the closest match to a jobseeker’s preferences.” To do this, they have partnered with leading job boards and can pull jobs direct from companies’ websites, to create a streamlined job search engine that collects listings from all over the web and puts them in the hands of jobseekers in one place – very similar to Indeed, but unlike Indeed there is no monetised model to Google for Jobs… yet.
So, what does it look like?
The easiest way to get a first-hand view of Google for Jobs is to jump onto Google and just type in a job-related search, but, in essence, the jobs are housed in a box near the top of the search results, located below Google Ads sponsored jobs but above organic listings. Jobseekers can filter by:
- Job title
- Date posted
- Type (contract)
- Company type
You can also set alerts, so Google automatically lets you know when jobs they are interested in are advertised. Google collects browsing, search and location history from users so that it can deliver personalised job opportunities, unique for each user. So, if you and a colleague were to do the same search, you could get different results depending on the data Google holds on you.
When you click into a job, you will see the job details and apply links (including the company website and any other channels the job is advertised on). Google also pulls through the company’s ratings and salary details from sites like Glassdoor, Indeed and CareerBliss, with the option to click through to the company page on these sites – so it’s important to make sure your profiles on these sites are amazing!
What does this mean for jobseekers… and for the job boards?
For jobseekers, Google for Jobs should be a breath of fresh air. A massive number of job searches already start with Google, and now candidates are shown new, local, relevant jobs right there on the Google results page without having to browse dozens of job boards.
But what does this mean for existing attraction media? In the short term this will likely provide a boost to some of the job boards’ ailing visitor numbers, as Google will scrape their jobs and then drive candidates back through them to apply. E.g. when running a Google search for retail jobs in Manchester, we are seeing results delivered from LinkedIn, Totaljobs, Gumtree, E4S and more. It remains to be seen what the situation will be in the future if Google decides to monetise its offering, but for now they may as well make hay while the sun shines!
One medium that isn’t getting into bed with Google is Indeed. It will be interesting to see how they weather the storm, as 48% of their traffic comes from search, and Google will be driving candidates to their key competitors, but if their figures from the US are anything to go by (steady traffic and still 30th top visited website) they aren’t going anywhere any time soon.
How do I get involved?
As Google isn’t a job board, you can’t just post jobs to the platform, or supply an XML feed like Indeed. Currently there are two ways to list roles on Google for Jobs: by using a job site that’s integrated or by integrating your site directly with Google.
All the leading job boards such as Totaljobs, Reed, CV-Library and Monster are already integrated with Google for Jobs, so ads on these platforms appear on Google for jobs as standard.
Madgex, the software company, are also an official Google partner. A large number of job boards, including The Guardian, The Telegraph, Only Marketing Jobs and the EMAP and Haymarket sites use Madgex, so all jobs posted onto any of these job boards will be automatically optimised to appear on Google for Jobs.
Looking across the Atlantic, in Q1 2018, Monster.com saw a 53.4% year on year increase in apply starts from Google organic searches. In the same period, in Canada, Monster.ca saw a 53.5% increase in apply starts from organic Google traffic. This trend will likely continue in the UK, and shows that advertising on boards integrated with Google for Jobs should greatly increase the number of applications you will receive.
The other way to get your job listings to show up on Google for Jobs is to edit the HTML of the job postings on your site so Google can then index your postings onto Google for Jobs.
Google use their ‘Googlebots’ to index the web, so for your jobs to be indexed, you would need to ensure that you have the job posting schema implemented on your site and that the data that Google is scraping is in a structured format that these bots can easily crawl through.
This saves you the trouble of providing an XML feed of jobs (like you would with Indeed), however, you would need to make sure your vacancy pages are formatted in the following way:
- Employment type
- Job title & description
- Hiring company, location
- Posting date & expiry date
- Unique identifier
You also need to ensure you follow the structured data quality guidelines and the job posting content guidelines as well as submitting sitemaps.
So, what do I need to do?
Below is a quick checklist of actions for you to complete to make sure you’re not left behind:
- Check if your jobs currently sit on your careers site, rather than an ATS
- If not, check with your ATS provider that they are setup so Google for Jobs can index them
- Ensure that everything is in place so Googlebots can crawl your job posting pages
- Make sure that all your jobs are formatted in the correct way so that they can be indexed
- Claim your profiles on sites like Indeed and Glassdoor and complete them fully
- Advertise on job boards that are at partnered with Google for Jobs
How can Sparks and Jupiter help us?
Google for Jobs is changing the way that people search for recruitment opportunities, so to reach these people you will need to make a few changes too.
Luckily, we can help you across every element of this. From liaising with your ATS provider to ensure that your careers pages are being indexed by Google and that all your jobs are written in the correct structure, to improving your profile on the likes of Glassdoor and Indeed (where Google for Jobs will be linking people out to).
We can also look to include Google for Jobs partner boards in media campaigns to leverage their relationship with Google for Jobs.
If you want a chat about how we can help you be ready for Google for Jobs, just get in touch.