Case Study - WHSmith Employer Brand

Posted by Tony Hall-Turner on Mar 14, 2019 1:20:22 PM
Tony Hall-Turner
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Brief:  To put WHSmith back on the ‘shopping list’ for new employees. To become an employer of choice for those looking for a career in retail. To persuade the WHSmith board to embrace the concept of the Employer Brand, and to invest in its development. To help create a smoother candidate journey coupled with better internal processes




Candidate feedback has also been very positive about the careers site and other collateral and they have found that people who would previously have ruled out WHSmith as an employer, (because they thought they were archaic – especially for Head Office roles), have seen them in a new light. Feedback from their PSL of recruiters has also been positive.


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Topics: Case Studies