Brief: When the business first started, its employee base was very much aligned to its customers. People who worked there were as on-trend as anyone who ate there. By 2011, though, exponential growth had forced wagamama to loosen the parameters of its recruiting methods. So the people who joined the business were there because they had the necessary skills, but didn’t necessarily fit the individual style, vibe and attitude of the consumer brand – or, if they did, weren’t aware that their individuality was cherished by wagamama. That’s when they first approached Jupiter and asked us to ‘re-immerse them back in the cool space as an employer.’
A RAD Award win for Best Employer Brand!
To see how we achieved this download our full case study