Case Study - Pizza Hut Employer Brand

Posted by Tony Hall-Turner on Mar 13, 2019 5:01:38 PM
Tony Hall-Turner
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Brief:

Pizza Hut Restaurants has changed. It has a new menu, new layouts and new cocktail bars – all to draw back the evening crowds who had drifted away from the brand over the years. The vibe is very much American inspired – and its success with consumers has been astounding. It was our job to make their Employer Brand equally as enticing and engaging.

 

Results:

  • In the 12 months since we launched Pizza Hut Restaurants UK’s Employer Brand they received a staggering 290,000 applications via the careers website. 23,000 in the one month alone.
  • Some restaurants have seen attrition improve by 90% over a 12-month period.
  • Applications increased by 55% compared to the previous year.

 

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Topics: Case Studies