Case Study - Morrisons Social Media

Posted by Tony Hall-Turner on Mar 14, 2019 1:25:44 PM
Tony Hall-Turner
Find me on:

Brief: Historically, Morrisons were using Hootsuite to manage bulk messaging through two of their social media channels – Facebook and LinkedIn. However, they asked us to manage their Graduates Facebook account on their behalf to raise brand awareness with a relatively niche audience.


Within 6 months of us managing the activity, Google Analytics showed that Facebook attributed to 2,611 unique visits to the Morrisons’ Graduates website, compared to 99 in the 6 months prior when Morrisons were managing it directly. Our overall end of campaign report showed that there was a 25% uplift in Social Media engagement compared with the campaign the previous year where social listening activity was not factored in to the overall strategy.


Get The Morrisons Social Media Case Study

Topics: Case Studies