Case Study - McCain

Posted by Tony Hall-Turner on Mar 14, 2019 11:11:29 AM
Tony Hall-Turner
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Brief: We have been working with McCain on a wide-scale Culture Mirroring project, which goes beyond the tenets of a regular employer branding project and helps the FMCG giant to attract and retain people in an entirely new way. All based on the personalities of their existing people.


Results:

Beyond the early signs that we are going to have a major impact on McCain’s attractiveness as an employer (and, thus, its retention figures), Culture Mirroring gives McCain greater validity to present itself as a Responsible Employer. One that listens, responds and develops its culture in line with its people’s ideas, abilities and personalities. Creating a workplace that feels good because it does good.

 

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Topics: Case Studies