Brief: We have been working with McCain on a wide-scale Culture Mirroring project, which goes beyond the tenets of a regular employer branding project and helps the FMCG giant to attract and retain people in an entirely new way. All based on the personalities of their existing people.
Beyond the early signs that we are going to have a major impact on McCain’s attractiveness as an employer (and, thus, its retention figures), Culture Mirroring gives McCain greater validity to present itself as a Responsible Employer. One that listens, responds and develops its culture in line with its people’s ideas, abilities and personalities. Creating a workplace that feels good because it does good.