Case Study - E.ON Graduate Campaign

Posted by Claire Hamer on Mar 25, 2019 4:53:13 PM
Claire Hamer
Brief:
E.ON Graduates & Undergraduates start out small but achieve huge things.
They’ll be part of a team dedicated to changing the way the UK gets its energy.
It’s hard work, but the rewards are palpable.
Customer Operations, Digital Leadership and Analytical Marketing were problem
recruitment areas, but names of programmes could not be changed.
Goal to increase numbers and quality of applications across the board.
E.On Grads Final Cut
 
Results:
Video:
Facebook views: 90,000+
Youtube views: 65,800+
 
Website:
(Overall E.ON Careers page) – average weekly views of 4,450 users. A 202% increase on the week before launch date.

Topics: Case Studies