Everyone’s talking about ‘Culture Mirroring’. But what is it?

April 8, 2019
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Culture Mirroring is a new, modular, product brought to you by the Jupiter & Sparks ...

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Culture isn’t imposed. It’s nurtured.

April 4, 2019
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I’ve been reflecting recently on what makes an employee stay with a company and the contribution a stable workforce makes to an organisation’s success.

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Interview: Jason Gracey - Recruitment Business Partner (JCB)

April 2, 2019
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Time was short but we were glad to catch up with Jason Gracey at JCB to discuss their recruitment challenges and their plans for introducing gamification in to the resourcing ...

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5 ways to improve your candidate journey

April 2, 2019
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Nearly everything has become easier, faster and more transparent. We live in the day of the one click purchase. Swipe right. And phone face/fingerprint scanners that say 'I’m too busy to ...

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Is it time to get mobile?

April 1, 2019
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It’s something that I’ve pondered a good number of times over the past few years. But don’t you think it’s strange that most people still refer to their Samsung, iPhone or whatever as a ...

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CSR and why it’s good for everyone

April 1, 2019
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A friend of mine (Natasha Hanson) landed in Kerala, India last week with her CEO. Why? They’re there as part of Direct Rail Services’ Corporate ...

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Interview: Lyndsey Marshall - Resourcing Business Partner (Stores) at O2

March 27, 2019
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Sparks: What are the biggest challenges in your sector and how do you overcome them?

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Case Study - E.ON Graduate Campaign

March 25, 2019
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Brief: E.ON Graduates & Undergraduates start out small but achieve huge things. They’ll be part of a team dedicated to changing the way the UK gets its energy. ...

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This is why millennials think your Employer Brand is bobbins.

March 25, 2019
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Bobbins. Definition; Cockney Rhyming slang, “bobbins of cotton” = rotten.

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Is my phone listening to me?

March 25, 2019
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It’s time to bust a myth that’s always bugged me. At first it was just people who didn’t understand the basics of how website cookies worked that believed it, but now as tech has evolved, smart ...

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The difference between art and design - an hourly rate

March 22, 2019
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As a designer, friends and family often ask me how my day of 'drawing and colouring in' has been. Whilst it's true that art and design are both forms of ...

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5 Easy steps to making a complete hash of a recruitment campaign

March 22, 2019
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Alright guys. Nick here with a bit of useless advice on how to keep doing what so many companies do so brilliantly already: making a complete hash of their recruitment campaigns. That's ...

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Case Study - Leeds Teaching Hospital

March 22, 2019
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Brief: Their main objective was to promote the Trust as the number one ‘Employer of Choice’, gaining a competitive advantage over other healthcare, and all employers, for ...

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Employee-preneurs. What are they and what should you do with them?

March 21, 2019
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Employee-preneur is a term that’s gaining traction in the commercial sector. Increasingly, employees are encouraged to go beyond the remit of their role whenever they have the ...

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Why workplace culture might need fixing before trying to hire

March 20, 2019
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Culture is commonly defined as the ideas, ideals, standards that values that a certain set of people share. Organisational or

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Case Study - Nestlé Early Careers

March 14, 2019
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Brief: Nestlé needed to recruit 115 high calibre people within Graduates, Apprenticeships, Placements and Internships schemes. Placements were located across the UK ...

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Case Study - O2 - Diversity & Inclusion

March 14, 2019
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Brief: O2 opened 2 'Stores of the Future' in Manchester and London at the end of 2015. These stores are flagship venues for O2, a chance to showcase their brand and products and ...

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Case Study - PayPal

March 14, 2019
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Brief:  PayPal were looking to recruit staff for 2 of their European call centres – Berlin, Germany and Dundalk, Ireland. The briefs for each site were quite ...

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Case Study - Morrisons Social Media

March 14, 2019
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Brief: Historically, Morrisons were using Hootsuite to manage bulk messaging through two of their social media channels – Facebook and LinkedIn. However, they asked us to manage ...

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Case Study - South Staffordshire and Shropshire NHS FT

March 14, 2019
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Brief: To target Band 5 and 6 Nurses in and around South Staffordshire and Shropshire. External audience perceptions posited Mental Health Nursing as the ‘poor cousin’ of Nursing. ...

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Case Study - Virgin Trains

March 14, 2019
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Brief: Virgin Trains were looking to recruit 78 trainee train drivers to drive their new fleet of Azuma trains that were being launched in 2018. Candidates needed to be 21 or over ...

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Case Study - WHSmith Employer Brand

March 14, 2019
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Brief:  To put WHSmith back on the ‘shopping list’ for new employees. To become an employer of choice for those looking for a career in retail. To persuade the WHSmith ...

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Case Study - Morrisons Graduate Campaign

March 14, 2019
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Brief: Morrisons needed to recruit circa 140 graduates for 12 graduate schemes located at their head office and other UK sites. The campaign ran for four months, prior to their ...

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Case Study - McCain

March 14, 2019
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Brief: We have been working with McCain on a wide-scale Culture Mirroring project, which goes beyond the tenets of a regular employer branding project and helps the FMCG giant to ...

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Case Study - Byron Burger (Art Direction)

March 13, 2019
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Brief: In the last few years Jupiter has established Byron as an anomaly in the employer branding space. A brand that throws out the old rulebook and ...

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Case Study - Clarks Shoes

March 13, 2019
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Brief: Clarks tasked us with helping them to recruit a team of c.27 IT professionals, across 16 job titles, from senior management to support roles within two months. And with just ...

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Case Study - Wagamama Employer Brand

March 13, 2019
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Brief: When the business first started, its employee base was very much aligned to its customers. People who worked there were as on-trend as anyone who ate there. By 2011, though, ...

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Case Study - Byron Burgers (Beeftas)

March 13, 2019
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Brief: One of the things that Byron does well is to recognise and reward its people. And they are always looking for new, quirky ways to do this. We proposed a Byron internal awards ...

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Case Study - B&Q Omnichannel Campaign

March 13, 2019
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Brief: B&Q were really struggling to fill vacancies they had in their Omni channel Team. One of the problems with being one of the trailblazers of Omni channel retailing, was ...

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Marketing Buzzword Bingo

March 6, 2019
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 Ok, so, what follows is a true story but I have had to anonymise it slightly to keep the dignity and reputations of those involved somewhat in tact.

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Focus On Focus Groups

March 6, 2019
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Well, it's been a busy start to the year for the Jupiter and Sparks teams, with many projects and campaigns being worked on concurrently and delivered to tight deadlines. Something I'm ...

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New Marketing Lessons From Old Spice

March 6, 2019
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This is a story of the rebrand of Old Spice, how their thinking changed the marketing game, and what this means for your recruitment campaigns, and even your overall

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3 lessons about workplace culture management from the baby-faced assassin.

March 6, 2019
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  I’m no Man United fan. But as a resident of Manchester for four years now, it really is saddening to see the decline in what is still a giant beast of a footballing institution. ...

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TEDX Manchester - The Sixth Sense

March 6, 2019
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I recently had the pleasure of attending TEDX Manchester at the Bridgewater Hall for the second year running. For those who don’t know, TEDX is an independently organised TED event. ...

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What is Programmatic Advertising?

February 26, 2019
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You’ve probably heard the term, you may have even used it, but do you really know what programmatic advertising is? If not, read on. We’ve been running programmatic campaigns for our clients for ...

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Breaking out of the box

February 25, 2019
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Resourcing departments can have a tough gig.

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20 years in Recruitment Communications. And what I think the future holds.

February 19, 2019
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Having been in media for some time now, I've wondered where the years have gone. How times have changed in advertising.

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I'm Out of the Office...

February 18, 2019
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I’m out of the office…

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Why do female leaders have to walk the line between matriarch and patriarch?

February 12, 2019
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I took part in some research today on ‘Women in Advertising’. The researcher from Leeds Beckett University was working on a study funded by the British Academy. She asked me some ...

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Interview: Ellie Long - Early Careers Talent Manager at E.ON

February 4, 2019
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Since we started, what do you think the biggest challenges have been of the Graduate Recruitment campaign?

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What Is Talent?

February 4, 2019
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Manage talent? How about defining it first?

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Five Things I've Had to Learn Quickly In My Career As A Project Manager

February 4, 2019
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I fell into Project Management a few years ago when the Projects team at the company I worked for was shorthanded and I naively offered to help out.

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Find out more about Google for Jobs… without having to Google it!

February 4, 2019
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Working in this industry, we’re sure it won’t have escaped your notice that Google for Jobs was finally launched in the UK in July 2018. It has been hailed as a revolution in the way that people ...

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Why D&I is important to any employer... whether a multi-billion pound football club or an SME

February 1, 2019
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As an avid football fan, I’ve been reading a lot about the Raheem Sterling racism incident over the past week. Being a Manchester United supporter, it doesn’t come naturally to me to support ...

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How on Earth can a recent graduate be a freelancer?!

February 1, 2019
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 ‘‘Go to University, you’ll get a better career!’’ That’s what fresh faced Seventeen and Eighteen year olds are told year in, year out by careers advisors up and down the country and for ...

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Why the Midlands Manufacturing market desperately needs to move away from Recruitment Consultants and look towards Employer Branding

February 1, 2019
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Last month's news regarding JLR's decision, post-Brexit, to shed 1,000 jobs in the Midlands will have, no doubt, caused anxiety across the once booming market. There will be endless questions ...

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Four Simple Reasons Why An Agency Should Be Crafting Your Employer Brand

February 1, 2019
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The most common response our Business Development manager fields when posing our offering of Employer Branding services, is something along the lines of “thanks very much, but we are currently ...

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Why Employer Marketing Is A Pooch Lovers Paradise

January 31, 2019
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 People often ask me how I ended up in Employer Marketing and what I’d be doing if I weren’t running my own agency.

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The Hallmarks Of An Amazing Client

January 31, 2019
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Jupiter’s relationship with Beaverbrooks started with a bet. Specifically, a £10 bet between me and their Chief Exec (prior to her promotion to Managing Director in January this ...

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Weirdo. Mosher. Freak. Person

January 31, 2019
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Weirdo. Mosher. Freak. Person.

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I Want To Break Free

January 31, 2019
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I Want To Break Free

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Make Your Way Calmly Towards The Brexit

January 31, 2019
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Make your way calmly toward the Brexit

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Onboarding For Breakfast

January 31, 2019
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This morning we headed to Browns Court Rooms in Covent Garden to join The Recruitment Events Co for their first breakfast meeting of 2019. The hot topic; onboarding.

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75% reduction in pre-employment screening time with an Onboarding solution

January 31, 2019
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Onboarding for Leeds Teaching Hospitals NHS Trust is now live for medical staff and agenda for change staff.

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NexGen - The ATS that does everything. And then some......

January 31, 2019
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Go ahead… recruit smarter, faster and more cost-effectively than ever before, with NexGen, the ATS that rewrites the rules for resourcing professionals.

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Winning Awards For Onboarding

January 31, 2019
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We love a good celebration here at Basis and its safe to say that the In-house Recruitment Awards last Wednesday didn’t disappoint! Basis and our client Leeds Teaching Hospitals NHS ...

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